Creativity and innovation at retail is what drives our industry...
...now we want to reward you for your efforts!
HERE'S ALL YOU HAVE TO DO!
In no more than 50 words tell us the story of your most successful idea - the one that pulled in the most new customers and brought your existing customers back through your doors. A special promotion, a contest - anything that worked exceptionally well for you - except a sale (we already know that works).
A Sample Idea:
"Last March we partnered with Little League organizations in surrounding towns to offer a one-day 15% discount on baseball purchases - with an additional 15% pledged to the teams for equipment purchases. We were able to tap into the existing social media network and got a huge turnout. Dozens of kids showed up in uniform, we had a memorabilia drawing from old stock, and customers who came in unaware of the promotion ended up making additional purchases to get the discount and support the teams. When we closed the doors that evening, we had taken in 110% more than a typical March weekday."
HERE'S THE PRIZE...
Five (5) regional winners (North, South, Mid-America, West/Northwest and Southwest) will each receive an all expense paid trip to the 2013 Sports Licensing & Tailgate Show, January 17-19, 2013 at the Las Vegas Convention Center. (Includes air travel, hotel transfers, accommodations, a dining package and free registration for the Show)
*A panel of retired experts will judge the entries on creativity and how you measured your success. (The judges may call for additional information to help them in selecting the winners.)
**Winners will be announced on November 1, 2012. Each winner will receive a round-trip coach airfare from the airport closest to the retail store for one person to Las Vegas McCarran Airport. Complimentary round-trip transportation from Las Vegas McCarran Airport to hotel. Up to three (3) night hotel stay at a Las Vegas hotel (includes room & taxes). $50 per day for dining and free registration for the show. Incidentals at winners expense.All fields EXCEPT fax number are required
Enties must be received by September 1, 2012.